Why we started Ruby Tyger – We were both hard working full time mums, our children grew up and suddenly we had more free time than we were used to. So it was talk to the pet rabbits or get our brains in gear and do something we both really loved. We decided to set up a small shop in a beautiful rural town so that we could sell stylish and affordable clothes and homewares to wonderful women.
Our ethos – Is that you shouldn't have to spend a fortune to look good. We choose beautiful pieces that are floaty, flattering and chic – the sort of clothes that make you look like you've spent the day waltzing in and out of Parisian patisseries, even if you've spent the day working, tidying, and taking your kids to and from school.
What we stock – We think simplicity is gorgeous. We choose colours to make your skin glow, and cuts that fall and flatter rather than hug and tug. We choose our homewares to help you bring warmth and a sense of harmony into your home, with a balance of muted tones and bright colours and eclectic items from comfy cushions to cow hides.